Many factors have been at play in the making of the modern world over the last two or three hundred years, but changes in technology stand at the center of all accounts, notably the Industrial Revolution which shift away from traditional agriculture and trade to mechanization of production, the elaboration of factory system, and the development of global market systems to industrial production.

Scientific revolutions carried out within this context overturned not only the reigning theories but also carried with them significant consequences outside their respective scientific disciplines. One of the significant consequences of these developments was the mass production of goods and the increase observed in the variety, quantity, and quality of said products. These advances observed in manufacturing processes had paved the way for the emergence of the need to become discernible among rivals who caused trademarks to start to use on enterprises’ goods and services.

Trademark, which is capable of distinguishing the goods or services of one undertaking from those of other undertakings; indicate that the related goods and services come from a distinct source; evidence that the goods or services are manufactured or presented in certain standards and qualities; and is also used as a means of advertising, become one of the indispensable elements of business life and even economic growth today.

The proprietor of a trademark entitled to prevent third parties from doing some specific transactions without his consent. In other words, trademarks grant the exclusive right to the proprietor and nobody else can lawfully enjoy from that protection without the owner’s authorization.

Except for some particular circumstances, the general condition to enjoy this protection is ‘the registration.’ Trademark registration is a process that launches with the filing of an application.

KIRCI Law Office (KIRCI Avukatlık Bürosu) renders a wide range of services regarding trademarks from application to the representation of our clients before Intellectual Property Courts, Court of Cassation / Supreme Court and Turkish Patent and Trademark Office (TPTO) in Turkey.